Case Studies
Increasing MRR by +85% YoY through 200 app experiments
Facing pressure from free competitors like Google Maps and Waze, TomTom turned experimentation into its competitive advantage. By rapidly launching over 200 A/B tests on our app — increasing revenue by 85% YoY.
Cost Saving
90%
MRR
+85%
Increasing MRR by +85% YoY through 200 app experiments
Facing pressure from free competitors like Google Maps and Waze, TomTom turned experimentation into its competitive advantage. By rapidly launching over 200 A/B tests on our app — increasing revenue by 85% YoY.
Cost Saving
90%
MRR
+85%
Increasing MRR by +85% YoY through 200 app experiments
Facing pressure from free competitors like Google Maps and Waze, TomTom turned experimentation into its competitive advantage. By rapidly launching over 200 A/B tests on our app — increasing revenue by 85% YoY.
Cost Saving
90%
MRR
+85%
Scaling Experimentation: growing from 50 to 300 tests per year
Running a successful experiment feels great—but scaling that success sustainably is transformative. At TomTom, I have build a growing experimentation program from 50 to 300, all while improving quality, collaboration, and strategic impact.
Test Velocity
x5
Win Rate
33%
Scaling Experimentation: growing from 50 to 300 tests per year
Running a successful experiment feels great—but scaling that success sustainably is transformative. At TomTom, I have build a growing experimentation program from 50 to 300, all while improving quality, collaboration, and strategic impact.
Test Velocity
x5
Win Rate
33%
Scaling Experimentation: growing from 50 to 300 tests per year
Running a successful experiment feels great—but scaling that success sustainably is transformative. At TomTom, I have build a growing experimentation program from 50 to 300, all while improving quality, collaboration, and strategic impact.
Test Velocity
x5
Win Rate
33%
Introducing a Strategic Experimentation Framework
I introduced and standardised a strategic experimentation method turning high-level revenue goals into actionable, data-driven tests, raising the overall quality of insights, accelerating decision-making, and and driving measurable business impact.
Target Alignement
+70%
Test Quality
+50%*
Introducing a Strategic Experimentation Framework
I introduced and standardised a strategic experimentation method turning high-level revenue goals into actionable, data-driven tests, raising the overall quality of insights, accelerating decision-making, and and driving measurable business impact.
Target Alignment
+70%
Test Quality
+50%
Introducing a Strategic Experimentation Framework
I introduced and standardised a strategic experimentation method turning high-level revenue goals into actionable, data-driven tests, raising the overall quality of insights, accelerating decision-making, and and driving measurable business impact.
Target Alignement
+70%
Test Quality
+50%*
+30% Revenue increase introducing new subscritpion
To accelerate Truck Navigation growth, I introduced a new 12M subscription option at a 30% discount. This experiment not only boosted truck revenue by 30%, but also laid the foundation for a more flexible, high-value pricing strategy.
Revenue
+30%
CLTV
+25%
+30% Revenue increase introducing new subscritpion
To accelerate Truck Navigation growth, I introduced a new 12M subscription option at a 30% discount. This experiment not only boosted truck revenue by 30%, but also laid the foundation for a more flexible, high-value pricing strategy.
Revenue
+30%
CLTV
+25%
+30% Revenue increase introducing new subscritpion
To accelerate Truck Navigation growth, I introduced a new 12M subscription option at a 30% discount. This experiment not only boosted truck revenue by 30%, but also laid the foundation for a more flexible, high-value pricing strategy.
Revenue
+30%
CLTV
+25%
Product Manager Growth and expert in
Experimentation
Experimentation
Experimentation
Experimentation
Experimentation
with over
6 years
6 years
6 years
6 years
6 years
of industry exeperience.
I help products scale through A/B testing, data-driven insights,
and
Growth Strategies
Growth Strategies
Growth Strategies
Growth Strategies
Growth Strategies
to drive business results.
Currently I work as
Experimentation Lead
Experimentation Lead
Experimentation Lead
Experimentation Lead
Experimentation Lead
at TomTom.
Product Manager Growth
and expert in
Experimentation
Experimentation
Experimentation
Experimentation
Experimentation
with over
6 years
6 years
6 years
6 years
6 years
of industry exeperience.
I help products scale through
A/B testing, data-driven insights,
and
Growth Strategies
Growth Strategies
Growth Strategies
Growth Strategies
Growth Strategies
to drive business results.
Currently I work as
Experimentation Lead
Experimentation Lead
Experimentation Lead
Experimentation Lead
Experimentation Lead
at TomTom.
Product Manager Growth and expert in
Experimentation
Experimentation
Experimentation
Experimentation
Experimentation
with over
6 years
6 years
6 years
6 years
6 years
of industry exeperience.
I help products scale through A/B testing, data-driven insights,
and
Growth Strategies
Growth Strategies
Growth Strategies
Growth Strategies
Growth Strategies
to drive business results.
Currently I work as
Experimentation Lead
Experimentation Lead
Experimentation Lead
Experimentation Lead
Experimentation Lead
at TomTom.
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"