Bjarn Brunenberg
Driving product growth thorough experimentation
Driving product growth thorough experimentation
Available for work
Available for work
Available for work
Hello I am Bjarn Brunenberg
Growth Product Manager based in Amsterdam.
9:38 pm
I'm Bjarn Brunenebrg, a Growth Product Manager with over +6 years of industry experience, based in Amsterdam, the Netherlands. I specialize in experimentation and product growth, helping businesses drive real business results.
Experimentation
A/B Testing
Data Analytics
CRO
Product Management
Growth (B2C)
Public Speaking
Product Manager
TomTom
2021 - Present
Product Manager
TomTom
2021 - Present
Product Manager
TomTom
2021 - Present
Growth Marketer
Mollie
2019 - 2021
Growth Marketer
Mollie
2019 - 2021
Growth Marketer
Mollie
2019 - 2021
Digital Marketer
Accenture
2018 - 2019
Digital Marketer
Accenture
2018 - 2019
Digital Marketer
Accenture
2018 - 2019
Work
Work
Work
Increasing MRR by +85% YoY through 200 app experiments
Facing pressure from free competitors like Google Maps and Waze, TomTom turned experimentation into its competitive advantage. By rapidly launching over 200 A/B tests on our app — increasing revenue by 85% YoY.
Cost Saving
90%
MRR
+85%
Increasing MRR by +85% YoY through 200 app experiments
Facing pressure from free competitors like Google Maps and Waze, TomTom turned experimentation into its competitive advantage. By rapidly launching over 200 A/B tests on our app — increasing revenue by 85% YoY.
Cost Saving
90%
MRR
+85%
Increasing MRR by +85% YoY through 200 app experiments
Facing pressure from free competitors like Google Maps and Waze, TomTom turned experimentation into its competitive advantage. By rapidly launching over 200 A/B tests on our app — increasing revenue by 85% YoY.
Cost Saving
90%
MRR
+85%
Scaling Experimentation: growing from 50 to 300 tests per year
Running a successful experiment feels great—but scaling that success sustainably is transformative. At TomTom, I have build a growing experimentation program from 50 to 300, all while improving quality, collaboration, and strategic impact.
Test Velocity
x5
Win Rate
33%
Scaling Experimentation: growing from 50 to 300 tests per year
Running a successful experiment feels great—but scaling that success sustainably is transformative. At TomTom, I have build a growing experimentation program from 50 to 300, all while improving quality, collaboration, and strategic impact.
Test Velocity
x5
Win Rate
33%
Scaling Experimentation: growing from 50 to 300 tests per year
Running a successful experiment feels great—but scaling that success sustainably is transformative. At TomTom, I have build a growing experimentation program from 50 to 300, all while improving quality, collaboration, and strategic impact.
Test Velocity
x5
Win Rate
33%
Introducing a Strategic Experimentation Framework
I introduced and standardised a strategic experimentation method turning high-level revenue goals into actionable, data-driven tests, raising the overall quality of insights, accelerating decision-making, and and driving measurable business impact.
Target Alignement
+70%
Test Quality
+50%*
Introducing a Strategic Experimentation Framework
I introduced and standardised a strategic experimentation method turning high-level revenue goals into actionable, data-driven tests, raising the overall quality of insights, accelerating decision-making, and and driving measurable business impact.
Target Alignment
+70%
Test Quality
+50%
Introducing a Strategic Experimentation Framework
I introduced and standardised a strategic experimentation method turning high-level revenue goals into actionable, data-driven tests, raising the overall quality of insights, accelerating decision-making, and and driving measurable business impact.
Target Alignement
+70%
Test Quality
+50%*
+30% Revenue increase introducing new subscritpion
To accelerate Truck Navigation growth, I introduced a new 12M subscription option at a 30% discount. This experiment not only boosted truck revenue by 30%, but also laid the foundation for a more flexible, high-value pricing strategy.
Revenue
+30%
CLTV
+25%
+30% Revenue increase introducing new subscritpion
To accelerate Truck Navigation growth, I introduced a new 12M subscription option at a 30% discount. This experiment not only boosted truck revenue by 30%, but also laid the foundation for a more flexible, high-value pricing strategy.
Revenue
+30%
CLTV
+25%
+30% Revenue increase introducing new subscritpion
To accelerate Truck Navigation growth, I introduced a new 12M subscription option at a 30% discount. This experiment not only boosted truck revenue by 30%, but also laid the foundation for a more flexible, high-value pricing strategy.
Revenue
+30%
CLTV
+25%
Skills
Skills
Skills
A/B Testing
Experimentation
Data Analytics
Consulting
CRO
Product Management
Workshops
Product Growth (B2C)
User Research
Leadership
Mentoring
Public Speaking
Keynote
Keynote
Keynote
+ More
+ More
+ More
Experience
Experience
Experience
Product Manager Experimentation
Hybrid
Amsterdam, The Netherlands
• Build and lead a cross-functional experimentation program • Boost MRR by +85% through 280 experiments per year • Design an OKR-driven experimentation framework for impactful growth. • Deliver data-driven insights to support high-impact decisions
Product Manager Experimentation
Hybrid
Amsterdam, The Netherlands
Build and lead a cross-functional experimentation program Boost MRR by +85% through 280 experiments per year Design an OKR-driven experimentation framework for impactful growth. Deliver data-driven insights to support high-impact decisions
TomTom
TomTom
TomTom
April 2021 - Present
April 2021 - Present
Growth Marketer
On-Site
Amsterdam, The Netherlands
• Developed data-driven strategies to accelerate growth • Implemented KPIs to monitor and drive business performance • Increase trial-to-paid conversions from 9% to 12.5%
Growth Marketer
On-Site
Amsterdam, The Netherlands
Build and lead a cross-functional experimentation program Boost MRR by +85% through 280 experiments per year Design an OKR-driven experimentation framework for impactful growth. Deliver data-driven insights to support high-impact decisions
Mollie
Mollie
Mollie
Nov 2019 - March 2021
Nov 2019 - March 2021
LCS Digital Marketing Specialist
On-Site
Dublin, Ireland
Supporting Google's top tier customers for the Benelux market. Providing technical and product support, campaign optimization, account analytics solutions and insights across Search, Display, Video, and Mobile campaigns (including Google Ads, Google Analytics, Google Merchant Center and Google Tag Manager).
LCS Digital Marketing Specialist
On-Site
Dublin, Ireland
Build and lead a cross-functional experimentation program Boost MRR by +85% through 280 experiments per year Design an OKR-driven experimentation framework for impactful growth. Deliver data-driven insights to support high-impact decisions
Accenture
Accenture
Accenture
Oct 2018 - Nov 2019
Oct 2018 - Nov 2019
Speaking
Achievements
What People Are Saying
Real feedback from professionals I’ve mentored through growth, experimentation, and CRO .
Real feedback from professionals I’ve mentored through growth, experimentation, and CRO .
Pratik Renuse
Growth Marketing Leader
Bjarn is incredible! He walked through his entire experimentation process so I could understand how to create experimentation processes from scratch
Pratik Renuse
Growth Marketing Leader
Bjarn is incredible! He walked through his entire experimentation process so I could understand how to create experimentation processes from scratch
Pratik Renuse
Growth Marketing Leader
Bjarn is incredible! He walked through his entire experimentation process so I could understand how to create experimentation processes from scratch
Lauren Ashmore
Global Marketing Strategist
He was friendly and got right down to showing me his CRO process! His experiment process is very organized and helpful in getting me started!
Lauren Ashmore
Global Marketing Strategist
He was friendly and got right down to showing me his CRO process! His experiment process is very organized and helpful in getting me started!
Lauren Ashmore
Global Marketing Strategist
He was friendly and got right down to showing me his CRO process! His experiment process is very organized and helpful in getting me started!
Giovanni Baraldi
Growth Manager
Bjarn explained to me his process and how he works with his company. I would suggest a call with him.
Giovanni Baraldi
Growth Manager
Bjarn explained to me his process and how he works with his company. I would suggest a call with him.
Giovanni Baraldi
Growth Manager
Bjarn explained to me his process and how he works with his company. I would suggest a call with him.